Coming in Second . . . is it a Win or a Loss

In the World Series, when it’s all said and done and in the years to come, you won’t remember who’s second, only who won. It seems like every week I’m asked about the importance of showing up on the 1st page of Google rather than on the 2nd page. How many people really look to...

One Font Does it All

In the marketing and design worlds, fonts can make or break your brand. Years ago, companies would spend weeks to months putting together the perfect font pairings, sometimes 2 or 3 for preliminary rounds, before a business card or letterhead could even be drafted. DRAFTED! Nowadays, people seem to be taking a different approach when...

What Type of Marketing Works on You

Even though some of us may not admit it, the actions taken by a company to persuade us to buy a product works every once in a while. As a marketer, I’m aware of what the company is doing to try to persuade me, but it still doesn’t stop the fact that it works, and...

Doing the Hard Thing

A few years ago I had a boss who had a remarkably powerful and simple model for his daily work life…”Do the hard things first.” Every time I had multiple tasks to get done and I didn’t know how to prioritize them he would tell me, “Do the hard things first, Cole.” Simple, yet highly...

And . . . ReAction!

You haven’t seen the same comedian or celebrity in all the old spice commercials over the past 10 years, have you? Exactly. Would you even remember Miley Cyrus if she had never embraced a more risque career outside of Hannah Montana? Who knows! The same mindset can be used when analyzing a company’s brand. For...

Top 5 College Football Teams in Need of Marketing

The college football season officially kicked off this week. Between the start of their season and the NFL season starting next week, there will be some type of football game on every night of the week from now until January. In other words, it’s the most wonderful time of the year! Yes I sang that....

The ALS Challenge Is SLACKING

“Whoa”…(you’re thinking) … “so, you’re going to rag on a non-profit challenge?” Absolutely not! The ALS Ice Bucket Challenge is a breath of fresh air for a marketer. It shows the power of social media and the innovation that exists in our marketing world. Books will be written and textbooks will be re-written to include...

Happy Anniversary, Kroma!

My wife and I had the honor of attending one of our employee’s weddings this weekend. We began to count that we have had, in our brief four-year history of Kroma Marketing, four weddings, three babies & 5 graduations. We’ve been busy over these last 4 years! One thing I realized was, as a business...