And . . . ReAction!

You haven’t seen the same comedian or celebrity in all the old spice commercials over the past 10 years, have you? Exactly. Would you even remember Miley Cyrus if she had never embraced a more risque career outside of Hannah Montana? Who knows! The same mindset can be used when analyzing a company’s brand. For...

Top 5 College Football Teams in Need of Marketing

The college football season officially kicked off this week. Between the start of their season and the NFL season starting next week, there will be some type of football game on every night of the week from now until January. In other words, it’s the most wonderful time of the year! Yes I sang that....

The ALS Challenge Is SLACKING

“Whoa”…(you’re thinking) … “so, you’re going to rag on a non-profit challenge?” Absolutely not! The ALS Ice Bucket Challenge is a breath of fresh air for a marketer. It shows the power of social media and the innovation that exists in our marketing world. Books will be written and textbooks will be re-written to include...

Happy Anniversary, Kroma!

My wife and I had the honor of attending one of our employee’s weddings this weekend. We began to count that we have had, in our brief four-year history of Kroma Marketing, four weddings, three babies & 5 graduations. We’ve been busy over these last 4 years! One thing I realized was, as a business...

Introducing Kroma Comics

At Kroma Marketing we want our people to do their thing – if it’s a talent, a skill, or passion, we want to give room for that expression. Designer Brian Buie has a unique talent: developing comics. So, Brian has been commissioned to develop one for Kroma. Here’s his first installment:

Stepping On Toes

In today’s diverse market, there are plethora upon plethora of demographics that companies want [and usually need] to cater to. Despite all possible efforts to modernize design and appease everyone, both in print and on the web, there comes a time when you have to step on some toes. Love Your Brand Let’s face it,...

Sales: The Ultimate Ping-Pong Game

Anybody in sales has had that prospect (or, more accurately, prospects) that they seem to go back and forth with constantly.  No matter what stage of the sales cycle you’re in, your potential clients like to push back.  This is a natural part of sales and, honestly, a natural part of human nature.  We’re defensive...

The Marketing MAP

Starting a business as opposed to running a business many times requires different skill sets to be successful. There are many analogies regarding the different skills of starting a business vs. running a business: + it’s not a sprint, it’s a marathon, +fail to plan, plan to fail, don’t sweat the small stuff, etc. One skill...

Sales vs. Marketing vs. Advertising

I was a Marketing major back in College. It seems like all of my classes about marketing had to clarify the difference between Marketing, Sales, and Advertising. Almost as if marketing wanted to disassociate itself from the other two because the other two can have a negative reputation to the consumer. The truth is, all...