Impulse Marketing

You know when you go to a store for one item and leave with a handful, if not a cartful?  You tell yourself, “I might be able to use this someday” or “it’s only a couple of bucks” or the “I have to have this right now!” purchase that you never even use because you...

Content With Content or Contentious?

Blog, the term used for weblog – I guess I’ve always had trouble with that word because it sounds too much like “log.” A log, to me, represents a big, dead piece of emptiness. So, I use that word because of it’s pop terminology. I prefer to call the content you might create for marketing...

How Can You Say Thanks In Giving?

This has always been one of my favorite holidays. No gifts, no guilt, and lots of football. For me, the holiday celebrates people who contribute with no expectation of anything in return. Online, the rules are no different. There are plenty of marketers typing as fast they can, all in expectation of what they’ll get...

A Little Work Music
A Little Work Music

Can't Hurt - It Might Even Help!

Let me ask you a simple question: when is the last time you went an entire day without hearing a song or listening to music? Music, whether you’re passionate about it or not, affects us immensely. Some exercise better with it while some simply relax more. Others, like myself, are able to zone out the...

It’s Just Politic . . . Uh . . . Marketing

Let’s talk about the election. When I say election, I mean the thing that showed up on our TV’s, radio stations, billboards, in our mail, on our social media feeds, on signs in our neighborhoods, and on our doorstep in the form of a very enthusiastic and dedicated volunteer convincing you why you need to...

. . . new Marketing Consultant! Luckily, she has survived her second week with us and is still coming into work, WOOHOO! Please give a warm welcome and LinkedIn connection to Kellie Angevine who will be diving into our daily marketing endeavors and increasing her skills at Ping-Pong (Yes, Ping-Pong is on our annual employee...

Coming in Second . . . is it a Win or a Loss

In the World Series, when it’s all said and done and in the years to come, you won’t remember who’s second, only who won. It seems like every week I’m asked about the importance of showing up on the 1st page of Google rather than on the 2nd page. How many people really look to...

One Font Does it All

In the marketing and design worlds, fonts can make or break your brand. Years ago, companies would spend weeks to months putting together the perfect font pairings, sometimes 2 or 3 for preliminary rounds, before a business card or letterhead could even be drafted. DRAFTED! Nowadays, people seem to be taking a different approach when...