Sales: The Ultimate Ping-Pong Game

Anybody in sales has had that prospect (or, more accurately, prospects) that they seem to go back and forth with constantly.  No matter what stage of the sales cycle you’re in, your potential clients like to push back.  This is a natural part of sales and, honestly, a natural part of human nature.  We’re defensive...

The Marketing MAP

Starting a business as opposed to running a business many times requires different skill sets to be successful. There are many analogies regarding the different skills of starting a business vs. running a business: + it’s not a sprint, it’s a marathon, +fail to plan, plan to fail, don’t sweat the small stuff, etc. One skill...

Sales vs. Marketing vs. Advertising

I was a Marketing major back in College. It seems like all of my classes about marketing had to clarify the difference between Marketing, Sales, and Advertising. Almost as if marketing wanted to disassociate itself from the other two because the other two can have a negative reputation to the consumer. The truth is, all...

What’s Better (more or less)  . . .
What’s Better (more or less) . . .

(Insert Your Competitor)

What tastes better: a $30 bottle of wine that’s the cheapest the restaurant offers…or the very same bottle at the restaurant next door where it’s the most expensive? When asked about any experience, the essential question is always, “Compared to what?” What offers a better education: four years at your first choice, selective college like...

Stepping Outside
Stepping Outside

the Comfort Zone

In the marketing world, you’re often handed a client or job you never expected to have before, and as a designer in the marketing world, you are frequently asked to target and reach a certain demographic you may have zero experience with. Should this scare you? Absolutely not. As I am approaching the fourth quarter...

After two months in the office here at Kroma, I feel like I have at least a tiny grasp on what everybody is about. I’ve been able to witness the different personalities, habits, egos, routines, and how they all interact with each other. I’m still relatively new, so let’s get to know everybody here at...

A Little Pomp and and  Lot of Circumstance

“The human spirit needs to be awarded and rewarded.” It’s that time of year . . . graduation, whether from 8th grade, high school or college, it seems to be an ending and a beginning at the same time. In fact, for the second year in a row, we not only had one graduation (our...

How big is critical mass? It’s classified and… I’m sure if I tried to find out, the FBI would come knocking on my door. There’s a certain mass and size of plutonium needed to create a nuclear reaction… a reaction that cycles out of control. In business, critical mass is the minimum size of the excited...

Mind
Mind

Over Matter

Marketing is a mindset. Why? Because you can’t touch marketing. You can tell when it’s working and you know when you’re paying for it, but it takes a tremendous amount of trust to take that jump in bringing your company to market. Most people believe marketing is, in essence, screaming your company name from every...

Introducing:  Kyle Swanson
Introducing: Kyle Swanson

Business Development Manager

There’s a “new guy” at Kroma Marketing:  Business Development Manager, Kyle Swanson. When Kroma decided it was time to add to the ranks, CEO Richard Rose, knew it would be for sales. After several months of interviews, Kyle rose to the top. So, here’s a little inside information about this newbie to our Kroma family....