At Kroma, we know your corporate identity begins with strategic branding. We start by discovering your corporate personality, and we translate it into a beautiful graphic design. We like to think of ourselves as a “visual branding think tank” that collaborates with our clients to create stunning graphic design.
By creating a consistent message, Kroma builds your graphic design into multiple mediums. The culmination of traditional and digital design is the paramount for the success of your image. We possess the experience in almost every medium, from traditional print, intuitive websites, to striking social media design. Our experience will build a constant and effective brand that will take your business to the next level.
When people see your logo how do they perceive you? Does your business come across cold and lifeless or is your company’s image old and out of date? Branding is the essence of who you are. The foundation of your brand is your logo, and your brand is your promise to your customer. Don’t let a consumer get confused! A constant, strategic branding leads to strong brand equity, which means added value brought to your company’s products or services.
Let your consumers recognize who you are immediately. A logo is carried through all of your marketing and design efforts to create a constant, recognizable image. Just think of the brand McDonalds… what comes to mind? Most likely it’s those “golden arches” which we can hardly ignore. The logo bears the brand value of a company and its main job is to create a long lasting impression on the mind of the viewers. Symbols, text and other graphical elements form the core of a logo.
As the digital age advances, it’s hard to believe that print media is still a worthwhile endeavor. Between PPC ads, corporate blogs, and social media strategies, it may be easy to think that online marketing alone is sufficient to grow a business. As effective as online marketing campaigns can be, no business should dismiss print media as part of their overall marketing strategy.
Hand your clients something you can be proud of. Don’t let your business card blend into the multitude of cookie cutter cards already out there. A business card is a valuable marketing tool, an essential element to becoming unforgettable!
Traditional print media can be a powerful marketing tool for business owners. If the search engine giant Google and retail icon Wal-Mart still use direct mail and flyer marketing as part of the marketing mix, why not your business? We are always exploring emerging media, but we never forget about traditional marketing approaches that work.